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Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Episodes

Wednesday Sep 17, 2025
How to Retire in Your 30s with Walli Miller
Wednesday Sep 17, 2025
Wednesday Sep 17, 2025
In this conversation, Walli Miller shares her inspiring journey to financial independence and early retirement at the age of 39. She shares the principles of the FIRE movement, the importance of building wealth through investing, and how to calculate your financial independence number. Walli emphasizes the significance of intentional spending and mindset shifts in achieving financial freedom, while also addressing common spending traps and the role of income in wealth building. The discussion provides valuable insights and practical strategies for listeners looking to improve their financial literacy and work towards financial independence.
Follow Walli on Instagram: https://www.instagram.com/financially_thriving/
Get on Walli's Email List: https://financiallythriving.com/subscribe/?fbclid=PAZXh0bgNhZW0CMTEAAadx-wKgZxFEizfzx3KRYcOD0bc1rkI-bGd6Jn-PRb-thQJ1_wVi_hc8e8He1Q_aem_6AI3ehqDqT6qg8LfsDeLfw
![Gerrymandering, Election Manipulation, & a Political Call to Action [ A Conversation with Texas State Representative Linda Garcia ]](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
We are not building businesses in normal times. If you live in the United States of America, right now is the time to be aware of what is happening and have conversations about it.
On today's episode, I speak with Texas State Representative Linda Garcia about the critical issues surrounding gerrymandering, the current political climate in Texas, and the importance of community engagement in the democratic process. We discuss the implications of redistricting, the role of the President in state politics, and the strategic moves made by Democrats to break quorum in order to protect their constituents' rights. Linda emphasizes the need for active participation in politics and the power of individual votes, urging listeners to mobilize and support their communities.
To learn more about Rep. Linda Garcia and/or support her work, please visit: https://www.lindafortexas.com/
Follow Rep. Linda Garcia on Instagram: https://www.instagram.com/linda4texas

Tuesday Jul 29, 2025
Webinar Replay: Create they-are-reading-my-mind Content
Tuesday Jul 29, 2025
Tuesday Jul 29, 2025
Join SHOW UP REAL: https://catdelcarmen.com/show-up-real
DM Cat on Instagram: https://www.instagram.com/catdelcarmen

Tuesday Jul 22, 2025
How Nathalia Turned Her Launch Around inside Show Up Real
Tuesday Jul 22, 2025
Tuesday Jul 22, 2025
In this episode, Nathalia shares her recent launch for her group program strategy and results and how the coaching inside Show up Real helped her double down on selling. She shares how she makes time for content creation and they way she thinks about making offers and selling unapologetically.
We also talk mom-life, boundaries and how she integrates working on her business -- even as a breadwinner.
To learn more about Nathalia, follow her on Instagram: https://www.instagram.com/chapina.buildingwealth
Free Webinar is THIS Wednesday, July 23rd at 2pm PST, join us to learn:
How to Create they-are-reading-my-mind Content: https://catdelcarmen.com/sur-webinar

Wednesday Jul 16, 2025
How Nicole Create $17k inside Show Up Real
Wednesday Jul 16, 2025
Wednesday Jul 16, 2025
Summary
On today's episode, Cat talks with Show Up Real client, Nicole Santos, Business Authenticity Coach. They celebrate Nicole's lastest milestone of hitting $17k in less than a month. They discuss the importance of self-trust, the impact of environment on productivity, and the significance of community and connection in business. Nicole shares how she created this result and how Show Up Real has helped her reframe her thinking and strategies. They talk through how your coach identity, authentic content creation plays apart of her success -- and how being open to learning, testing strategies, and staying connected with one's audience is the key to hitting new milestones.
Follow Nicole on Instagram: https://www.instagram.com/nicoletgsantos/?hl=en
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Register for next week's webinar: How to Create They-Are-Reading-My-Mind Content 📅 Wednesday, July 23rd at 2PM PST //
REGISTER HERE: https://catdelcarmen.com/sur-webinar or visit catdelcarmen.com
![[ Over Strategizing Series ] The Two-Brain Strategy](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Tuesday Jul 08, 2025
[ Over Strategizing Series ] The Two-Brain Strategy
Tuesday Jul 08, 2025
Tuesday Jul 08, 2025
In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales.
We’ll talk about:
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The real reason your content might be falling flat
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What buyer psychology has to do with content that sells
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How to separate your business brain from your service brain
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Tangible ways to better understand your ideal client (without guessing)
If you want your content to create buying intent and feel like it was made for your audience — this episode will show you how to start.
✨ Register for my free webinar happening Wednesday, July 23rd: How to Create They-Are-Reading-My-Mind Content
https://catdelcarmen.com/sur-webinar
Learn how to sell 4-figure coaching offers with content that speaks directly to your ideal client and showcases your offer as a solution to their problems.
![[ Over-Strategizing Series ] Simplify Your Marketing Message for Sales](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Thursday Jul 03, 2025
[ Over-Strategizing Series ] Simplify Your Marketing Message for Sales
Thursday Jul 03, 2025
Thursday Jul 03, 2025
In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode. She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales.
Make sure to register for her upcoming webinar: How to Create they-are-reading-my-mind Content for WOC Coaches who want to sell out their coaching offers (https://catdelcarmen.com/sur-webinar) Sign up HERE

Wednesday Jun 25, 2025
How to Write Emails & Captions Quicker
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
In this episode of the Show Up Real Podcast, Cat discusses overcoming writing blocks, emphasizing the need for simplicity and speed in content creation.
Cat shares the significance of empathy in marketing, focusing on one person and one problem, and crafting effective calls to action. She challenges listeners to embrace content creation challenges and trust their instincts in writing.
If you want to write more copy that converts, listen to this episode!

Tuesday Jun 10, 2025
How to Use Your Story for Business with Yvonne Armenta
Tuesday Jun 10, 2025
Tuesday Jun 10, 2025
In this engaging conversation, Catalina Del Carmen and Yvonne Armenta explore the journey of public speaking, authenticity, and personal growth.
They discuss the importance of simplifying business goals, the challenges of public speaking, and the significance of storytelling in effective communication.
Yvonne shares her background, experiences in the tech industry, and how she found her voice as a Latina speaker.
The conversation emphasizes the need for practice, reflection, and embracing one's essence as a speaker to connect with audiences effectively.
In this conversation, Yvonne Armenta and Catalina Del Carmen explore the intricacies of public speaking, focusing on building confidence, the importance of mindset, and the techniques that enhance communication skills.
They discuss how personal hobbies can be leveraged to improve public speaking abilities and emphasize the significance of storytelling, authenticity, and sensory details in creating impactful messages.
The conversation also highlights the necessity of practice and intentionality in public speaking, as well as the value of creating spaces for feedback and growth.
Follow Yvonne
Work with Cat:
Join Show Up Real: https://catdelcarmen.com/show-up-real
Get on the waitlist for Show Up & Lead Mastermind: https://catdelcarmen.com/mastermind
Apply for 1:1 Coaching: https://cat-del-carmen.mykajabi.com/1-1-private-coaching-application

Tuesday Jun 03, 2025
How to Monetize Your Blog in 2025 with Jannese Torres
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
In this episode, Catalina Del Carmen and Jannese Torres delve into the world of blogging, discussing its significance in the digital landscape.
They explore the fundamentals of starting a blog, the importance of choosing the right platform, and the critical role of SEO in driving traffic. Jannese shares strategies for monetizing a blog, including display ads and affiliate marketing, while emphasizing the need for valuable, how-to content.
The conversation also highlights the importance of analyzing data to optimize blog performance and the necessity of promoting content effectively to reach a wider audience. In this conversation, Jannese Torres shares her insights on effective content creation strategies, the journey of monetizing a blog, and the importance of SEO.
She discusses how to build a sustainable content library, the significance of specificity in content, and the potential for passive income through blogging. Additionally, she highlights the role of Pinterest in driving traffic and provides an overview of her blogging course, 'Jumpstart Your Blog Bootcamp,' which covers essential topics for aspiring bloggers.
