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Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Episodes

Friday Feb 14, 2025
290. My Step by Step Batch Recording Process for Talking Short Form Videos
Friday Feb 14, 2025
Friday Feb 14, 2025
Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:
- Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche."
- You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course.
- You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer.
- You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community.
- And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings!
If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real

Tuesday Feb 04, 2025
289. Breaking Down My 2025 Business Goals (Revenue & Content Plan)
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Today I'm breaking down my 2025: my marketing goals, content plan, and revenue goals. I break down why I chose these goals, why I'm nervous about some of it, and how I plan to take action on it.
Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:
- Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche."
- You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course.
- You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer.
- You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community.
- And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings!
If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real

Wednesday Jan 29, 2025
290. My 6-Step Storytelling Method
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
On today's episode, I am sharing my 6-Step Storytelling Framework on how to create more captivating and profitable content with stories, along with examples of how to use it in your content. If you want to use stories to create more opportunities, join my upcoming workshop.
You're officially invited to Selling with Stories, a 3-hour workshop teaching you how to use your stories to sell your programs.
If you’ve ever felt stuck on how to sell your offers without feeling “salesy,” my workshop, Selling with Stories, is exactly what you need.
It’s happening this Friday, January 31st at 10am PST for just $27.
Here’s what you’ll get when you join:
- A 3-hour workshop giving you a full breakdown of how to tell stories, what stories to share, and how to create that connection with your audience
- A workbook to help you craft your stories.
- 100 story ideas every coach, creator, and business owner can use.
- 10 ChatGPT prompts for creating short-form videos and copy.
To Register, visit this link to secure your ticket: https://cat-del-carmen.mykajabi.com/selling-with-stories
Your stories—yes, the imperfect, last-minute, charcuterie-board ones—are what connect you to your audience. Let me show you how to sell with them.
![289. Selling with Stories [ You're Invited ]](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Tuesday Jan 21, 2025
289. Selling with Stories [ You're Invited ]
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
In this episode, I'm sharing the importance of storytelling in connecting with audiences and building trust in business. I share how storytelling has played a part in my business and why vulnerability and authenticity can lead to deeper connections and ultimately drive sales.
And with that, you're officially invited to Selling with Stories, a 3-hour workshop teaching you how to use your stories to sell your programs.
If you’ve ever felt stuck on how to sell your offers without feeling “salesy,” my workshop, Selling with Stories, is exactly what you need.
It’s happening on January 31st at 10am PST for just $27.
Here’s what you’ll get when you join:
- 3-Hour Workshop giving you a full breakdown on how to tell stories, what stories to share, and how to create that connection with your audience
- A workbook to help you craft your stories.
- 100 story ideas every coach, creator, and business owner can use.
- 10 ChatGPT prompts for creating short-form videos and copy.
To Register, visit this link to secure your ticket: https://cat-del-carmen.mykajabi.com/selling-with-stories
Your stories—yes, the imperfect, last-minute, charcuterie-board ones—are what connect you to your audience. Let me show you how to sell with them.

Tuesday Jan 14, 2025
288. 4 Types of Stories that Sell
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Today, I am sharing the four types of stories that create instant connection and lots of conversation. Listen in, take notes, and let me know if you have any questions on Instagram @catdelcarmen.
LA Wildfire Resources: https://www.instagram.com/ginazapanta_/
Work with me 1:1 (Doors close this week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01
Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
Learn about Show Up Real: https://catdelcarmen.com/show-up-real
![287. Beginning Again [ Vulnerable Audio Journal Entry ]](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Tuesday Jan 07, 2025
287. Beginning Again [ Vulnerable Audio Journal Entry ]
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Today I am sharing a transparent behind the scenes of where my business is at and where I plan to take it in the next year.
2024 gave me so much reflection, it helped me see what I really want in my life and business. Today's episode I am bringing it back to my old school podcasting days, sharing my truest thoughts and tough moments and sharing the goals that scare me.
I hope this gives you all the permission to start over again, begin again, and let yourself be that person you so badly want to become.
Cheers to 2025, let's do this!
PS. 1:1 coaching is open and will be closing next week. If you want to learn how to scale your coaching business, manage your mindset, and get clear on where you want to be -- book a sales call with me here: https://calendly.com/catdelcarmen/consultation-call?month=2025-01

Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Today I am talking with Carolina Acosta and Aralis Mejia, from Tragos Games. They share their inspiring journey of creating Tragos, a cultural drinking game that celebrates Latino heritage.
The duo also reveals how they successfully broke into major retailers like Walmart and Target, emphasizing the significance of community and cultural identity in their business.
In this conversation, Aralis Mejia and Carolina Acosta discuss the intricacies of running a business, emphasizing the importance of third-party logistics (3PL) in maintaining operations and the challenges of sustaining growth after initial success.
They share insights on the entrepreneurial journey, including the process of writing a book that connects with Latino culture and the significance of collaboration over competition in business. The discussion highlights the need for long-term vision and continuous effort in both business and personal growth.
To learn more about them, visit:
Connect with Carolina:
Instagram: @tragosgame
TikTok: @tragosgame
LinkedIn: Tragos Games
Facebook: Tragos Games
Connect with Aralis:
Business: @silarainc (Instagram & TikTok)
Personal: @silara
Want to work with Cat 1:1? Apply here: https://calendly.com/catdelcarmen/consultation-call?month=2024-12
Follow @catdelcarmen and @showuprealpodcast on Instagram.
Learn more at catdelcarmen.com.

Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
In this conversation, Maggie Reyes and Cat talk about coaching, marriage, and hyper-independence. Maggie shares her perspective on what makes a quality coach, hyper-independence and the struggle to allow yourself to be taken care of. In this conversation, Maggie Reyes discusses the challenges of accepting help and support in relationships. She explains that our society values independence and self-reliance, which can make it difficult to ask for and receive assistance. She shares insights on making a marriage work, including maintaining a loving detachment, viewing challenges as a team, and regularly reassessing the reasons for staying together.
Visit Maggie at https://maggiereyes.com/
Show Up Real: Learn more about my Content Marketing Group Program: https://catdelcarmen.com/show-up-real
Want to work with Cat 1:1? Apply here: https://calendly.com/catdelcarmen/consultation-call?month=2024-12
Follow @catdelcarmen and @showuprealpodcast on Instagram.
Learn more at catdelcarmen.com.

Wednesday Dec 04, 2024
284. IG Breaks are Toxic: 3 Strategies To Do Instead
Wednesday Dec 04, 2024
Wednesday Dec 04, 2024
In this episode of Show Up Real, Cat discusses the concept of Instagram breaks, emphasizing that they often stem from unhealthy relationships with social media.
Instead of taking breaks, Cat offers three solutions for you to practice instead including setting boundaries, creating signature content series, and connecting with the community to enhance content creation and marketing efforts. The episode provides actionable steps to help listeners enjoy their content creation process and engage more effectively with their audience.
Show Up Real: Learn more about my Content Marketing Group Program: https://catdelcarmen.com/show-up-real
Want to work with Cat 1:1? Apply here: https://calendly.com/catdelcarmen/consultation-call?month=2024-12
Follow @catdelcarmen and @showuprealpodcast on Instagram.
Learn more at catdelcarmen.com.

Tuesday Nov 26, 2024
283. 6 Ways to Use IG Stories to Grow Your Business
Tuesday Nov 26, 2024
Tuesday Nov 26, 2024
In this episode, Cat is sharing how to use Instagram Stories as a tool for business growth and personal branding. Cat shares insights on how to effectively use Stories to nurture your audience, build trust, and engage with your community. She shares six ways to use IG Stories, including behind-the-scenes content, showcasing personality and humor, teaching valuable lessons, and using Stories as a platform for reminders and updates. The conversation emphasizes that while Instagram Stories may not directly grow your following, they are essential for creating a loyal and engaged audience.
Doors to Show Up Real are open now. Learn more about my Content Marketing Group Program: https://catdelcarmen.com/show-up-real
Follow @catdelcarmen and @showuprealpodcast on Instagram.
Learn more at catdelcarmen.com.