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Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Episodes
![[ Over Strategizing Series ] The Two-Brain Strategy](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg){kind=logo}
Tuesday Jul 08, 2025
Tuesday Jul 08, 2025
In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales.
We’ll talk about:
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The real reason your content might be falling flat
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What buyer psychology has to do with content that sells
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How to separate your business brain from your service brain
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Tangible ways to better understand your ideal client (without guessing)
If you want your content to create buying intent and feel like it was made for your audience — this episode will show you how to start.
✨ Register for my free webinar happening Wednesday, July 23rd: How to Create They-Are-Reading-My-Mind Content
https://catdelcarmen.com/sur-webinar
Learn how to sell 4-figure coaching offers with content that speaks directly to your ideal client and showcases your offer as a solution to their problems.
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