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Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Episodes

Tuesday Mar 18, 2025
Conditional vs Unconditional Marketing
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales.
She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts.
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Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01
Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
Learn about Show Up Real: https://catdelcarmen.com/show-up-real
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