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Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Episodes

Saturday Feb 21, 2026
Why I Closed a 400K Mastermind (and Everything it Taught Me)
Saturday Feb 21, 2026
Saturday Feb 21, 2026
In this episode, I’m sharing why I decided to shut down my mastermind, Show Up & Lead — a program that generated over $400K and delivered real results for my clients.
It was successful.
It was profitable.
And I chose to end it anyway.
Here’s what I break down:
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Why something can “work” on paper and still feel off.
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The difference between momentum and alignment.
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How burnout can show up quietly.
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The questions I asked myself before making the decision.
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What integrity in business actually looks like.
I talk about failure fatigue, mental capacity, and outgrowing a version of your own leadership.
This wasn’t about drama.
It wasn’t about revenue.
It was about being honest with myself.
If you’re holding onto something because it’s successful — but you know it’s not fully aligned — this episode will help you think through that decision clearly and responsibly.
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Make sure to get on my email list to get reminders of new episodes here: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
1:1 Private Coaching: If you want to grow & scale your business in 2026, work with me. Book a sales call here: https://calendly.com/catdelcarmen/consultation

Friday Feb 13, 2026
Your Voice is Needed NOW
Friday Feb 13, 2026
Friday Feb 13, 2026
In this episode of the Show Up Real podcast, Catalina Del Carmen talks about why using your voice isn’t optional — it’s how impact actually happens.
She breaks down the ripple effect of sharing your story, why overthinking keeps people stuck, and how your lived experience is already enough to help someone else. This conversation is a reminder that impact doesn’t come from perfection or polish — it comes from showing up and sharing what you know, even while you’re still figuring it out.
If your wisdom is sitting in drafts, this episode is your nudge to hit publish.
___
Make sure to get on my email list to get reminders of new episodes here: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
And if you want to grow & scale your business in 2026, work with me. Book a sales call here: https://calendly.com/catdelcarmen/consultation
![Permission to Evolve [ Cycles of Business ]](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Wednesday Feb 04, 2026
Permission to Evolve [ Cycles of Business ]
Wednesday Feb 04, 2026
Wednesday Feb 04, 2026
In this episode of Show Up Real, Catalina Del Carmen reflects on the last year of growth—personally and professionally—and what it’s taught her about change, business, and self-trust.
This is a conversation about evolution. The kind that doesn’t follow a straight line and doesn’t always look “successful” from the outside.
Catalina shares what it’s been like moving through expansion, contraction, and rebuilding—and why none of those phases mean you’re doing it wrong.
Make sure to get on my email list to get reminders of new episodes here: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
And if you want to grow & scale your business in 2026, work with me. Book a sales call here: https://calendly.com/catdelcarmen/consultation

Wednesday Jan 14, 2026
Quick Update & What’s Next for Show Up Real
Wednesday Jan 14, 2026
Wednesday Jan 14, 2026
This is a short update episode to let you know what’s been going on with the Show Up Real podcast—and what’s coming next. I’m sharing a quick check-in, why I took a pause, and when the podcast will officially be back. Thank you for the grace, the trust, and for being here.
In This Episode:
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A quick New Year check-in
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Why the podcast took a pause
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What I’ve been reflecting on behind the scenes
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When new episodes are coming back
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What you can expect from the next chapter of Show Up Real
Important Dates: 🎙 Podcast returns: February 3rd
1:1 Coaching: If you want support and accountability to level tf up, work with me one on one. Book a sales call here: https://calendly.com/catdelcarmen/consultation-call

Wednesday Dec 10, 2025
How to Be a First-Gen Wealth Builder with CFP Anna N'Jie Konte
Wednesday Dec 10, 2025
Wednesday Dec 10, 2025
In this episode, Catalina Del Carmen sits down with Anna N’Jie-Konte for a real conversation about money, survival, and building wealth from scratch. Anna shares what it was like growing up with financial instability, how that shaped her relationship with money, and what it actually takes to become a first-generation wealth builder.
They talk about risk (the kind nobody prepares you for), lifestyle creep, why “making more money” doesn’t automatically fix your money problems, and what it really means to have financial support — emotionally and strategically. This isn’t fluffy finance talk. It’s honest, practical, and rooted in self-awareness.
If you’re trying to be the one who changes the money story in your family, this episode will hit.
Follow Anna on Instagram: @annanjiekonte
Learn more at: https://www.poderwealth.com/

Tuesday Nov 25, 2025
Intentional Action vs Avoidance Action
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
In this episode, Cat shares the distinction between productive business actions and avoidance tactics -- when you are doing work to avoid the work needed to grow your business. We talk through how to know what to work on in your business and what not to work on.
Register to Middle Finger Marketing: Build an Unapologetic Personal Brand that actually Sells: https://catdelcarmen.com/middle-finger-marketing

Thursday Nov 13, 2025
How TaSheena Braxton Turned Real-Life Experience into a Coaching Career
Thursday Nov 13, 2025
Thursday Nov 13, 2025
In this episode, TaSheena Braxton talks about her path from growing up as the oldest of six in San Francisco to building a coaching business grounded in her real-life experience.
We cover the leadership skills she learned early on, the impact of her education and corporate roles, and the challenges she navigated along the way. TaSheena explains how authenticity, relationship-building, and her personal story have shaped her work and helped her grow her business.
She also shares her approach to networking, creating content, and showing up in professional spaces without losing who she is. This conversation is a clear look at how lived experience can become a powerful foundation for your coaching and leadership.
BOOK A SALES CALL FOR 1:1 COACHING HERE: https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAacCUHT_JY55E5a2e-1tbKE7A7Bn_TXtmzPfDh6EZKBPc_MU5zSwpD-GmXS0mw_aem_5LeBLwZfegF56cNg-t-JOQ&month=2025-10
![[ Q4 Lock-in Series ] The Messy Middle & What Growth Actually Feels Like](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Wednesday Oct 29, 2025
[ Q4 Lock-in Series ] The Messy Middle & What Growth Actually Feels Like
Wednesday Oct 29, 2025
Wednesday Oct 29, 2025
In this episode, I’m breaking down what growth actually feels like — not the highlight reel version, but the real, uncomfortable, messy middle we all have to move through. I call it the river of misery — the space between who you’ve been and who you’re becoming.
I walk you through the four phases of growth:
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Awareness & Fear – that moment you realize you want more and it scares the hell out of you.
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Test, Learn & Create – where you start trying things, failing, learning, and doing it again.
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Discover & Play – when you start trusting yourself and experimenting more freely.
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Understanding & Becoming – when your new identity starts to feel real.
This episode is your reminder that discomfort doesn’t mean you’re off track — it means you’re evolving.
BOOK A SALES CALL FOR 1:1 COACHING HERE: https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAacCUHT_JY55E5a2e-1tbKE7A7Bn_TXtmzPfDh6EZKBPc_MU5zSwpD-GmXS0mw_aem_5LeBLwZfegF56cNg-t-JOQ&month=2025-10
Takeaways:
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Growth is messy and uncomfortable — and that’s the point.
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Awareness often brings fear, but it’s the start of transformation.
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The “river of misery” is where real change happens.
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Discomfort = progress.
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Self-awareness is your best tool in the hard parts.
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Learn to respond to your inner critic, not obey it.
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Self-trust is built in the middle, not at the finish line.
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The goal isn’t to skip discomfort, it’s to move through it.
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Growth feels like chaos before it feels like clarity.
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You’re not lost — you’re becoming.
![[ Q4 Lock-in Series ] How to Choose a Goal That Actually Grows You](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Wednesday Oct 15, 2025
[ Q4 Lock-in Series ] How to Choose a Goal That Actually Grows You
Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
In this episode of Show Up Real, I’m talking about how to pick the kind of goal that actually grows you — not just your business.
We’re walking through what it means to really challenge yourself this quarter, how to choose an audacious goal that stretches you, and how to face the parts of yourself that keep you playing small.
I’ll share how to identify the growth or skill your next level requires, what role your ego plays in holding you back, and how to commit to doing the work even when it’s inconvenient.
This episode is about self-awareness, accountability, and being the kind of person who does what they said they would do — even when it’s hard.
Join us by subscribing & following me on IG @catdelcarmen
For 1:1 Coaching Details, click here:
https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAadbJyaFaWY68-Fqr5QyqIYAvtMRNHCKuwg7ZZRbVMdhTULXs1k2AZWu8EQoOw_aem_K5bz95LAGiM9RyndIhuwLQ&month=2025-10
![Q4 Lock-in Breakdown [ Join us in locking the f in ]](https://pbcdn1.podbean.com/imglogo/image-logo/6775330/Show_Up_Real_Podcastbjugw_300x300.jpeg)
Wednesday Oct 08, 2025
Q4 Lock-in Breakdown [ Join us in locking the f in ]
Wednesday Oct 08, 2025
Wednesday Oct 08, 2025
On today's episode Cat is sharing details about her commitment to lock in and the commitment she is challenging her clients to inside of Show Up Real.
Cat breaks down why this commitment is personal, stories of how much can happen in such a short period of time, and she breaks down the questions to ask yourself to lock into one big scary goal and the mindset shifts needed to commit.
Join us by subscribing & following me on IG @catdelcarmen
For 1:1 Coaching Details, click here:
https://calendly.com/catdelcarmen/consultation-call?fbclid=PAZXh0bgNhZW0CMTEAAadbJyaFaWY68-Fqr5QyqIYAvtMRNHCKuwg7ZZRbVMdhTULXs1k2AZWu8EQoOw_aem_K5bz95LAGiM9RyndIhuwLQ&month=2025-10
