Show Up Real

4 Types of Content that *actually* Sells Your Offer

Episode Takeaways: 

• Four types of content are essential for coaching success.
• Solutions-based content addresses client challenges directly.
• Possibility content inspires clients by showcasing success stories.
• Educational content builds authority and expertise in your niche.
• Leadership content shares personal insights and unique perspectives.
• Engagement on social media platforms can significantly boost visibility.
• Consistency and authenticity are key in content creation.
• Variety in content types helps maintain audience interest.
• Don't be afraid to share valuable information freely.
• Repetition in content strategy is important for reinforcing messages.

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Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real

Conditional vs Unconditional Marketing

In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales.

She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts.

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Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01

Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series

Learn about Show Up Real: https://catdelcarmen.com/show-up-real

SVP to Success Coach: Defining Your Version of Success with Cindy Lone, Success Coach & Founder of Latinas at Work

On today's show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife.

She shares her personal definition of success, which revolves around freedom, time, and wellness, highlighting the need for a balanced lifestyle in entrepreneurship.

Follow Cindy on Linkedin, here: https://www.linkedin.com/in/cindylone/
Instagram: https://www.instagram.com/latinasatwork/?hl=en

The Weight of Success & How to Navigate it with Daisy Auger-Domínguez

On today's episode I am speaking with Daisy Auger-Dominguez, Author of Inclusion Revolution and the upcoming title Burnt Out to Lit Up, to consider as a podcast guest. Daisy is also a TEDx speaker and former senior executive at The Walt Disney Company, Google, Vice Media, and Moody's Investors Service.

She shares her journey as a Latina, discussing her upbringing, cultural identity, and the challenges she faced while navigating her career. We talked about the importance of mentorship, skill-building, and embracing vulnerability as key components of her leadership style.

Daisy Auger-Dominguez shares her experiences navigating significant career transitions, the emotional weight of success, and the importance of recognizing burnout.

I took so much wisdom with me throughout this conversation -- I know you will too. 

To learn more about Daisy, follow her on Linkedin: https://www.linkedin.com/in/daisyaugerdominguez/

Creating Leads Through Linkedin with Linkedin Sales Coach, Celina Guerrero

In this episode, Catalina interviews Celina Guerrero, a sales and LinkedIn coach, who shares her journey. They discuss the importance of networking, optimizing LinkedIn profiles, and creating engaging content to attract clients. Celina shares her best strategies to make connecting with people on Linkedin genuine and authentic and how to create content that converts on Linkedin. If you are on Linkedin or starting on Linkedin this year -- you will take a lot away from this episode. 

Connect with Celina Guerrero on her Linkedin here: https://www.linkedin.com/in/celinaguerrero1/

Join her webinar here: https://www.celinaguerrero.com/linkedinworkshop

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292. 3x Your Revenue with ADHD with Brenda Miranda, ADHD Coach & Therapist

Today on the show I'm talking with a Show Up Real client who has tripled her revenue and doubled her following inside of Show Up Real. Brenda Miranda isn’t just an ADHD coach and therapist, she’s a late-diagnosed ADHD woman who truly gets it. As a first-generation Latina, she knows firsthand the struggle of balancing cultural expectations, big ambitions, and a brain that doesn’t always cooperate.

After years of frustration, unfinished projects, and burnout, her own ADHD diagnosis changed everything. With over 13 years in mental health, Brenda has made it her mission to help late-diagnosed ADHD women break free from self-doubt, overwhelm, and the constant battle of trying to “do things the right way.”

Her approach goes beyond just productivity hacks, she blends mindset shifts, emotional support, and ADHD-friendly strategies that actually work. Brenda helps her clients work with their brains, not against them, so they can finally follow through, stay focused, and turn their ideas into action—without burnout.

Whether you’re a professional trying to thrive in your career or an entrepreneur looking to grow your business, Brenda is committed to helping you harness your strengths, focus your energy, and finally make things happen.

 

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Doors are OPEN to Show Up Real, right now. If you want to start having FUN with your content while creating community AND converting your content into new business -- join Show Up Real: https://catdelcarmen.com/show-up-real

Have a question? DM me on instagram or email me! 

IG: https://www.instagram.com/catdelcarmen
Email: catalina@catdelcarmen.com

291. Vulnerability Creates Community with Self-Love Coach, Yetti Ajayi-Obe

Today, I'm speaking with Self-Love Coach, Yetti Ajayi-Obe - one of my clients from Show Up Real. Yetti is such an example of using your story to help people and create community. Yetti shares her story on starting her blog and how she built a community and business around her blog. Now, she is a coach, sells affirmation decks (which are selling out), and expanding her impact. 

You can learn more about Yetti by following her on IG here: https://www.instagram.com/yettisays/?hl=en

Or you can visit her website here: https://yettisays.com/


Doors are OPEN to Show Up Real, right now. If you want to start having FUN with your content while creating community AND converting your content into new business -- join Show Up Real: https://catdelcarmen.com/show-up-real

Have a question? DM me on instagram or email me! 

IG: https://www.instagram.com/catdelcarmen
Email: catalina@catdelcarmen.com

290. My Step by Step Batch Recording Process for Talking Short Form Videos

Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real: 

• Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche."
• You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course.
• You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer.
• You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community.
• And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings!

 

If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real

 

289. Breaking Down My 2025 Business Goals (Revenue & Content Plan)

Today I'm breaking down my 2025: my marketing goals, content plan, and revenue goals. I break down why I chose these goals, why I'm nervous about some of it, and how I plan to take action on it. 

Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real: 

• Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche."
• You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course. 
• You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer. 
• You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community. 
• And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings!

If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real

290. My 6-Step Storytelling Method

On today's episode, I am sharing my 6-Step Storytelling Framework on how to create more captivating and profitable content with stories, along with examples of how to use it in your content. If you want to use stories to create more opportunities, join my upcoming workshop.

You're officially invited to Selling with Stories, a 3-hour workshop teaching you how to use your stories to sell your programs. 

If you’ve ever felt stuck on how to sell your offers without feeling “salesy,” my workshop, Selling with Stories, is exactly what you need.

It’s happening this Friday, January 31st at 10am PST for just $27.

Here’s what you’ll get when you join:

• A 3-hour workshop giving you a full breakdown of how to tell stories, what stories to share, and how to create that connection with your audience
• A workbook to help you craft your stories.
• 100 story ideas every coach, creator, and business owner can use.
• 10 ChatGPT prompts for creating short-form videos and copy.

To Register, visit this link to secure your ticket: https://cat-del-carmen.mykajabi.com/selling-with-stories 

Your stories—yes, the imperfect, last-minute, charcuterie-board ones—are what connect you to your audience. Let me show you how to sell with them.