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Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visiting https://www.catdelcarmen.com/
Episodes

22 minutes ago
The Reason You Can’t Stay Consistent With Content
22 minutes ago
22 minutes ago
Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.
if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one.
I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨
Join me April 23rd — I’m breaking down this process and so much more.
Webinar Link: https://catdelcarmen.com/webinar

Tuesday Apr 15, 2025
How to Create High Quality Content
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
On today's show Cat discusses the significance of creating high-quality content with step-by-step to connect with ideal clients. We talk through the importance of a simple content system that feels sustainable for your life and business. Listen in to create more content and clients.
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Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.
if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one.
I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨
Join me April 23rd — I’m breaking down this process and so much more.
Webinar Link: https://catdelcarmen.com/webinar

Wednesday Apr 09, 2025
Content System Vs Content Strategy
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
On today's episode Cat is breaking down the difference between a content strategy problem and a content system problem and how to identify which you should be working on. She shares solutions on what to fix and how to fix it to create more content or better content.
Episode Takeaways:
- Consistency in content creation is crucial for audience engagement.
- Value provided through content can lead to financial success.
- A content strategy defines the 'why' behind your content.
- A content system outlines the 'how' of executing your strategy.
- Identifying your target audience is essential for effective content marketing.
- Regularly reviewing and adjusting your content strategy is necessary for growth.
- Simplifying your content process can enhance quality and effectiveness.
- Testing new strategies should be done over a quarter, not just a month.
- Creating a rhythm for posting helps establish audience expectations.
- Both strategy and system are needed for successful content marketing.
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Join my upcoming Webinar: Create a Simple, Repeatable Content Strategy that *actually* creates sales, authentically & ethically
A simple, repeatable content strategy that encourages you to post & go. A strategy that ignites conversation — not because of then edits & info but bc of the value it provides.
if you wanna create quality content — you need a simpler content strategy, NOT a more complicated one.
I’m hosting a brand new workshop, teaching you exactly how to create a content strategy that is simple, that you could easily repeat daily, that encourages you to stay off your phone, and focus on what actually can move the needle in your business — ✨YOUR CLIENTS.✨
Join me April 23rd — I’m breaking down this process and so much more.
Webinar Link: https://catdelcarmen.com/webinar

Thursday Mar 27, 2025
4 Types of Content that *actually* Sells Your Offer
Thursday Mar 27, 2025
Thursday Mar 27, 2025
Episode Takeaways:
- Four types of content are essential for coaching success.
- Solutions-based content addresses client challenges directly.
- Possibility content inspires clients by showcasing success stories.
- Educational content builds authority and expertise in your niche.
- Leadership content shares personal insights and unique perspectives.
- Engagement on social media platforms can significantly boost visibility.
- Consistency and authenticity are key in content creation.
- Variety in content types helps maintain audience interest.
- Don't be afraid to share valuable information freely.
- Repetition in content strategy is important for reinforcing messages.
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Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01
Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
Learn about Show Up Real: https://catdelcarmen.com/show-up-real

Tuesday Mar 18, 2025
Conditional vs Unconditional Marketing
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales.
She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts.
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Work with me 1:1 (Doors close next week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01
Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series
Learn about Show Up Real: https://catdelcarmen.com/show-up-real

Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
On today's show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife.
She shares her personal definition of success, which revolves around freedom, time, and wellness, highlighting the need for a balanced lifestyle in entrepreneurship.
Follow Cindy on Linkedin, here: https://www.linkedin.com/in/cindylone/
Instagram: https://www.instagram.com/latinasatwork/?hl=en

Tuesday Mar 04, 2025
The Weight of Success & How to Navigate it with Daisy Auger-Domínguez
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
On today's episode I am speaking with Daisy Auger-Dominguez, Author of Inclusion Revolution and the upcoming title Burnt Out to Lit Up, to consider as a podcast guest. Daisy is also a TEDx speaker and former senior executive at The Walt Disney Company, Google, Vice Media, and Moody's Investors Service.
She shares her journey as a Latina, discussing her upbringing, cultural identity, and the challenges she faced while navigating her career. We talked about the importance of mentorship, skill-building, and embracing vulnerability as key components of her leadership style.
Daisy Auger-Dominguez shares her experiences navigating significant career transitions, the emotional weight of success, and the importance of recognizing burnout.
I took so much wisdom with me throughout this conversation -- I know you will too.
To learn more about Daisy, follow her on Linkedin: https://www.linkedin.com/in/daisyaugerdominguez/

Tuesday Feb 25, 2025
Creating Leads Through Linkedin with Linkedin Sales Coach, Celina Guerrero
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
In this episode, Catalina interviews Celina Guerrero, a sales and LinkedIn coach, who shares her journey. They discuss the importance of networking, optimizing LinkedIn profiles, and creating engaging content to attract clients. Celina shares her best strategies to make connecting with people on Linkedin genuine and authentic and how to create content that converts on Linkedin. If you are on Linkedin or starting on Linkedin this year -- you will take a lot away from this episode.
Connect with Celina Guerrero on her Linkedin here: https://www.linkedin.com/in/celinaguerrero1/
Join her webinar here: https://www.celinaguerrero.com/linkedinworkshop
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Friday Feb 21, 2025
292. 3x Your Revenue with ADHD with Brenda Miranda, ADHD Coach & Therapist
Friday Feb 21, 2025
Friday Feb 21, 2025
Today on the show I'm talking with a Show Up Real client who has tripled her revenue and doubled her following inside of Show Up Real. Brenda Miranda isn’t just an ADHD coach and therapist, she’s a late-diagnosed ADHD woman who truly gets it. As a first-generation Latina, she knows firsthand the struggle of balancing cultural expectations, big ambitions, and a brain that doesn’t always cooperate.
After years of frustration, unfinished projects, and burnout, her own ADHD diagnosis changed everything. With over 13 years in mental health, Brenda has made it her mission to help late-diagnosed ADHD women break free from self-doubt, overwhelm, and the constant battle of trying to “do things the right way.”
Her approach goes beyond just productivity hacks, she blends mindset shifts, emotional support, and ADHD-friendly strategies that actually work. Brenda helps her clients work with their brains, not against them, so they can finally follow through, stay focused, and turn their ideas into action—without burnout.
Whether you’re a professional trying to thrive in your career or an entrepreneur looking to grow your business, Brenda is committed to helping you harness your strengths, focus your energy, and finally make things happen.
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Doors are OPEN to Show Up Real, right now. If you want to start having FUN with your content while creating community AND converting your content into new business -- join Show Up Real: https://catdelcarmen.com/show-up-real
Have a question? DM me on instagram or email me!
IG: https://www.instagram.com/catdelcarmen
Email: catalina@catdelcarmen.com

Tuesday Feb 18, 2025
291. Vulnerability Creates Community with Self-Love Coach, Yetti Ajayi-Obe
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
Today, I'm speaking with Self-Love Coach, Yetti Ajayi-Obe - one of my clients from Show Up Real. Yetti is such an example of using your story to help people and create community. Yetti shares her story on starting her blog and how she built a community and business around her blog. Now, she is a coach, sells affirmation decks (which are selling out), and expanding her impact.
You can learn more about Yetti by following her on IG here: https://www.instagram.com/yettisays/?hl=en
Or you can visit her website here: https://yettisays.com/
Doors are OPEN to Show Up Real, right now. If you want to start having FUN with your content while creating community AND converting your content into new business -- join Show Up Real: https://catdelcarmen.com/show-up-real
Have a question? DM me on instagram or email me!
IG: https://www.instagram.com/catdelcarmen
Email: catalina@catdelcarmen.com